SPEAKING TOPICS

The Business of Veterinary Medicine
For more than 17 years, I’ve conducted key research into the business of veterinary medicine, giving me a unique perspective. I’m fortunate to share these important messages with thousands of practitioners and students each year.

Subject matter includes:

• What to look for in a potential employer
• Increasing your value to your employer
• Associate compensation
• The Profit Equation
• Nature of practice expenses (fixed and variable)
• Examples of fixed and variable expenses
• Implications of a fixed-cost business
• Nature of practice income (active and passive)
• The Gross Income Equation
• Items impacting the Average Charge per Transaction
• Items impacting the Number of Transactions
• Attracting and retaining high-quality veterinary health care team members
• Continuously investing back into the practice
  • Plant, equipment, health care team members/CE, etc.
• The importance of client loyalty/retention
• Staff leverage and delegation
• The critical importance of veterinary fees
• Product Profitability Equation (Earns X Turns)
• Extraordinary opportunities available in every small animal practice every day
• Client contributions to gross income
• Patient contributions to gross income
• Improving compliance – the greatest opportunity of all
• Inventory management
• Delivering excellent client service
• Key performance indicators/vital signs
• Buying new equipment
• Working with outstanding advisors
• Influence - getting the client to say "yes"
• How are my colleagues fairing today?
• Where are the opportunities?